With Oasis juice already a big player in that market, the stage could be set for a repeat of the 1995 pop battle when Blur famously pipped Oasis in the race for #1, in the days when the UK Top 40 still held some significance.
If the other indie bands of that era also get involved we could have a proper Britpop V2 (also a drink) 20 years on, with the action switching to the groceries sales chart.
So, if Brett Anderson, Jarvis Cocker or Rick Witter is following the developments, how about trademarking these names and joining the fray:
> Shed 7 Up
> (insert fruit) -Pulp
> Mansun-ny Delight
Think of the promotional opportunities at your own gigs – you could put a fizz back into your merchandise sales and may even become the new Coke?
Say what you like about Alex James, he seems to be the only Britpop vet with true entrepreneurial spirit...